Helping businesses unlock three keys to growth

INSIGHT ---> CLARITY ---> MOMENTUM

Do you lead or influence marketing strategy?   Are you a CEO, general manager, marketing director, or business development manager in consumer products, B-to-B, financial services, telecoms or IT? 

To create growth you must offer what customers want.  When you know what customers are looking for, you can create the products and services that will attract more customers and help you grow.  However, even if you understand what customers really want, sometimes it is difficult to get the rest of the business to see this.

Do you find your organisation is capable, ready and willing, but lacks clarity on what really matters to customers.  You know that if they really understood this, it would be so much easier to create and present products, services and messages the customers will buy.  When you do this you will stimulate new growth momentum. 

The three keys to unlock growth

Insight:
To get growth you must offer what customers want.  To do this you must start by understanding what drives customers to choose your product rather than a competitors'.  Without this understanding you will struggle to create products and services that will attract customers.  If you are not attractive to customers, you cannot grow your business to where you want it to be.

Clarity:
Some insights from market research seem interesting but often do not clearly help you decide what to do.  How often do you find you have some interesting insights but are not clear about exactly what you should do to stimulate growth?  Bringing clarity is an important step to make your insights actionable. 

Momentum:
When businesses grow, it is because they are responding to what customers need.  If you do not work with the business team to understand the insights and create clarity, it will be hard for you to respond in the same way.  To make this happen you must engage and mobilise the whole team to understand customer needs.  Then you can work together to figure out how you should respond as a business.

Structured proven programme

The Growth Momentum programme is structured to help you unlock these three keys to growth.  The approach comprises consultancy and coaching to create a plan that will work.  Our process involves a mix of analysis, workshops, market research, proprietary tools, creating ideas and engaging influential colleagues.  The tools follow a four step process that we call the Growth Game.

You can find out more about the Growth Game by signing up below.

Does it work?

Our programmes have transformed businesses in consumer products, retail and business to business services.  Clients have seen acceleration in profitable growth with results ranging from a trebling of profits, to a 20% boost to sales growth.  They have secured brand leadership, created a new brand worth £100m, satisfied B2B customers who renew their contracts or simply motivated an internal team to get more growth and get behind it.

Next steps

Sign up here to find out more

You can read our paper on "The nine assumptions that could be limiting your growth"  This paper is the first in a series that discusses the issues you might face in getting growth momentum and describes some techniques you can use to overcome obstacles.  Sign up here to get the series. 

Or hold a complimentary workshop with us

Our Growth Momentum workshop is a chance to identify new opportunities for growth based on insight about what really matters to your customers.  You can use this to create clarity and kick start growth momentum in your business.  The workshop needs between 3 to 8 of your colleagues, takes just half a day and delivers actionable decisions.

Call Chris on 020 8334 7202 or Stacey on 020 8334 7210 or email us at moregrowth@differentiate-it.co.uk

  There's only one thing harder than starting a new business: Re-inventing an old one

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