Helping businesses unlock three keys to growth

INSIGHT ---> CLARITY ---> MOMENTUM

Do you lead or influence the marketing strategy of your business?   Are you a CEO, general manager, marketing director, or business development manager? 

To create growth you must offer what customers want.  When you know what customers crave for, you can create the products and services that will attract customers and help you grow.  However, even if you can understand this, sometimes it can be difficult to get the rest of the business to see this as clearly as you would like.

You find your organisation is capable, ready and willing, but can lack clarity on what really matters to customers.  You need to express insights clearly so everyone can to create and present products, services and messages in a way that will stimulate new growth momentum. 

The three keys to unlock growth

Insight:
To get growth you must offer what customers want.  You must understand what might drive customers to choose your product rather than a competitors.  Without this understanding you will struggle to create products and services that will attract customers and help you grow.

Clarity:
Some insights from market research seem fine but often do not help decide what to do to stimulate new growth.  How often do you find you have some interesting insights but are not clear about exactly what to do.  Bringing clarity makes your insights actionable. 

Momentum:
Businesses that grow are responding to what customers need.  It will be hard for your business team to respond if they are not engaged in understanding the insights.  To make this happen you must engage and mobilise the whole team to understand customer needs.  The you can work together to figure out how to respond.

Structured proven programme

The GROWTH MOMENTUM programme is structured to help you unlock these three keys to growth.  The approach comprises consultancy and coaching to create a plan for growth that will work.  The process involves a mix of analysis, workshops, market research, proprietary tools, creating ideas and engaging influential colleagues.  The tools follow a four step process that we call the Growth Game.

Does it work?

Our programmes have transformed businesses in consumer products and business to business.  Clients have seen acceleration in profitable growth with results ranging from a trebling of profits, to a 20% boost to sales growth, they have secured brand leadership, created a new brand worth £100m, satisfied B2B customers who renew their contracts or simply motivated an internal team to get more growth and get behind it.

Next steps

Sign up to find out more

You can read our paper on "The nine assumptions that could be limiting your growth"  This paper is the first in a series that discusses the issues you might face in getting growth momentum and describes some techniques you can use to overcome obstacles.  Sign up here to get the series. 

Or hold a workshop to discover new growth opportunities

Our complimentary GROWTH MOMENTUM WORKSHOP is a chance to identify new opportunities for growth based on insight about what really matters to your customers and use this to kick start growth momentum in your business.  The workshop needs 3-8 people, takes just half a day and delivers actionable decisions.

Call Chris on 020 8334 7202 or Stacey on 020 8334 7210 or email us at moregrowth@differentiate-it.co.uk

  There's only one thing harder than starting a new business: Re-inventing an old one

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