Are you struggling to translate insights about customers into powerful drivers of growth for your business?
Do you influence the marketing strategy of a consumer or B2B business? Are you an entrepreneur? Do you work as a marketing director, a general manager, a CEO, a business development manager, marketing manager or insight manager?
Do you think marketing is about persuading people to buy your stuff or do you know that real marketers get growth by providing products and services that customers really want?
Maybe you would like to
Create distinctive and powerful products and services that attract more customers
Ensure you are investing in the categories that will power your future growth
Know where to be available so your customers can buy
Discover how to be in your customers mind at the moments they want to buy
Turn “interesting” analysis and insights into action that drives business growth
Motivate the whole team to get behind the marketing plan.
Find out more by reading our article "The Growth Game" - just sign up here
This paper cuts through consultants strategic marketing talk, explains how to create the power drivers of growth in your business. This paper goes into detail about how you can use this approach often by doing it yourself.
This is a proven step by step system to develop your marketing plan to get more growth. This approach to market strategy works in consumer products, consumer services, B2B, customer service businesses and professional services.
You will learn how to position your business to get more growth. Make sure you are investing in the Power Categories. Create and communicate the Power Attributes that attract consumers and customers to choose your brand. Be present in the Power Channels that stimulate more customers to buy.
This is all about the work you do before you spend your marketing money. We help clients
Create the right products and services that people want
Position the business and brands to attract customers
Be present in places where customers want to buy
Be in the customers mind when they are ready to buy
Our clients have seen profitable growth with results ranging from a doubling of profits, to a 20% acceleration in sales growth, a new brand worth £90m, satisfied B2B customers who renew their contracts or simply an internal team that knows what it must do to get more growth and is motivated to get behind it.
Differentiate works with quality clients in FMCG, consumer products, retail, financial services plus a number of entrepreneurial business. We have a number of case studies that demonstrate how our step by step approach to developing marketing strategy creates more profitable business growth.
There's only one thing harder than starting a new business: Re-inventing an old one
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We recommend you start by reading the Growth Game
You will also receive our fortnightly ezine “More Growth” which provides a short topical discussion of current issues facing marketers, business leaders and entrepreneurs who want more growth.
